
At CommunicAsia last year, Yahoo! reinvented mobile internet communications with the unveiling of Yahoo! Go 2.0 in Asia. The company also announced Yahoo! oneSearch partnerships with 6 of the top Asian mobile operators. Yahoo! has continued to lead and enable the global mobile ecosystem by proving that success on mobile comes from establishing a healthy mix of innovation, partnerships and developers—all committed to understanding the mobile lifestyle and catering to the unique needs of the mobile consumer to deliver relevant and actionable content, advertising and experiences for the on-the-go consumer.
This year, CommunicAsia attendees will witness the launch of the next phase in the company’s strategy to deliver indispensable mobile services to consumers in the Asian markets. David Ko, managing director and vice president of Yahoo! Connected Life, Asia will present a keynote on 17 June, 11:00am. For more breaking news, join Yahoo!’s press conference on the same day, at 12:15pm.
Reinventing The Mobile Internet.
Tuesday, June 17 2008 11:00am – 11:45am
Singapore Expo Foyer 1, Level 2, Hall B & C
CEO Perspectives
Joining a panel of high-level executives, David Ko will discuss Yahoo!’s views on the changing landscape of digital content and services.
Tuesday, June 17 2008 9:30am – 10:30am
Singapore Expo Foyer 1, Level 2, Bliss Garden
Mobile Marketing - A Global Perspective
Mobile is enabling the marketer to engage with their consumer like never before. The panel of marketing experts will explore: How to engage mobile successfully? How can mobile be integrated into traditional and digital media? How do brands effectively use creative to launch successful mobile initiatives - and what mobile media types have been utilized most successfully?
Tuesday, June 17 2008 3:00pm - 3:30pm
Singapore Expo Halls B & C
Tuesday, June 17 2008 12:15pm
Singapore Expo Hall 4, Room V4A
